Original Artwork by Papa, Azhan and Nine (click image to link)
‘In the Name of God, Most Gracious, Most Merciful. By Time, indeed humanity is in a state of loss. Except those who believe and do righteous deeds, and (join together) in the mutual teaching of truth and in the mutual teaching of patience’ (Surah al-`Asr, 103:1-3)
"Professional Architect lives almost by faith. When called upon he can do the job without fear or favour. He possesses aspecialized skill and lives by a code of ethics cloaked in honour andintegrity. He is expected to speak his mind and give his views. Whenfaced with absolute wrong, he can resolutely disagree and walk away." quote from THE PROFESSIONAL MAN by Ar Dr Tan Loke Mun PRESIDENT PAM

Friday, 8 May 2009


Final design

This is an e-bulletin designed for RGP marketing strategy. The purpose of this e-bulletin is to publish the latest news about RGP to our existing clients and potential future client.

The bulletin is composed in only one page to provide brief news of the month. This monthly news will then be compiled for RGP's seasonal news booklet.

First Option

This first option was designed by another colleague of mine in the office. At first I was shown the design of the layout. The director gave the same brief for me to work on another option. He decided not to show me the design in order to get another fresh idea without referring to the first option.

For many of us this could be a competition which they'd fight to win. But for me not knowing the look of the first option gives me more freedom in design. Instead of worrying whether my design would be chosen or not, or to follow the previous company CV's design or any formal format of design, I was simply having fun producing a 'fresh' design.
Second Option

As a result, the e-bulletin that I produced is out of RGP's design norm. When the director revealed the first option, I was expecting a very formal format design. Although the director feels excited about my option, he still feels comfortable with the first option (formal design). However, instead of choosing any particular one from the two options it is a good idea to combine both design elements to produce the best option.

The final design is composed in In-Design publishing software. This is another good software that I'd recently learnt and currently practiced to produce excellent presentation.

During this small exercise I've learnt and proved that creativity should be explored with greater freedom. There should be less or no restriction on ideas. Only after creativity has grown that it could then be moulded towards the requirements.


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