KUMPULAN DPI OFFICE

Finish illustration back in July 2005

This was one of my freelance works that I did with DOT (Design Option Team) several years ago. Unlike other illustration services that DOT’s offered, this assignment was inclusive of designing the exterior façade.

Initially, the client had a schematic plan designed by their own architect. I was then appointed by the client to design the exterior facade.


Re-visited diagram

1. My approach for the design was to divide the huge massing of building created by the architect’s schematic plan into several proportional cubes.

2. This cube would provide a building mass that could easily be tailored into a practical design facade.

3. The central part of the building (central cube & stair cube) was designed with sleek, sharp and clean design. This was introduced to bring a strong corporate feature to the client.

4. Both right and left side of the cube was designed with more highly structured detail. The use of vertical and horizontal louvers had also been introduced. This would not only reduce solar gain but also expose the beauty of its details. A sloping roof had been chosen instead of a flat roof on the central cube.

5. This design approach should break the “fat” massing into slimmer, elegant, sexy and proportionate building. The detail of each side keeps the main focus and intention of the building towards the simple entrance. The simple solutions portray a strong statement of business foundation.

Re-visited building massing

Re-visited building section

The client loved the solution and design but unfortunately I couldn’t further proceed the work to the next stage. I had to surrender the design back to the architects as I couldn’t commit to work on it on a full-time basis.

This simple exercise proved to me that I also had the capability to manage and make decisions in real life design. But in my full-time office (during my younger years), I was only the background figure who assist the senior designers.

The success of this exercise (and many more jobs similar to this) however doesn’t mean that I should be a senior designer straight away. It also doesn’t mean that I should just lay back and become a follower. I believe that in the long term learning process I should also learn to give design direction.

If you could not have that opportunity in your office (due to inexperience) you could start doing it on your own...gaining experience.

BUKIT KUDA, KLANG

This was another advertising job that I did while I was working freelance for DESIGN OPTION TEAM SDN.BHD back in 2005. As years passed by, the project is progessively being built on the site. I saw it being advertised on the property website. I might go there and have a look in the future to see it for myself. Although I'm not the designer of this project, but having involved in visualising it is enough to get me excited to see it in real life. Most of the visualisers (with architecture studies background) casually forget the need to visit the real-built of their work (although they just made the visual) in order to complete the architectural process. This process actually will sharpen their visual skills. From visualising dream to experiencing architecture.

Project : Bukit Kuda Heights
Land Owner : Perbadanan Kemajuan Negeri Selangor
Developer : Kombinasi Bijak (M) Sdn.Bhd.
Consultant : LCL Design Architect




Recent photo from the website

KAYANGAN HEIGHTS

Project: BUNGALOWS AT KAYANGAN HEIGHTS
Job Description: Illustrations
Client: Arab-Malaysian Corporation Builders Sdn Bhd
Consultants: KCYS architects

Designed by KCYS architect, this is a bungalow project in Kayangan Heights, Malaysia. I was appointed by Design Option Team (DOT) to take up the assignment of visualising the project. Being trained in the architectural field, I took the initive to visit the actual site and make a rough site anaylsis and not to mention a series of consultation with the architect himself and with the developer that followed through out this assignment.

This visual was produced in year 2003. Eventhough I was not using an advance software for the rendering, this vectorworks basic rendering worked really well. It worked because of the post-editing in photoshop done to get it the rendered image up to the standards.

"The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed."Henry Ford

UNPAID TERRACE HOUSE

The original illustration back in 2002

I found this old file design of a corner house renovation. As far I could remember this was another early works done for DESIGN OPTION TEAM (DOT). However it was also my first unpaid job!

I was young at that time. Don’t really meet the client in person. I know even a big companies have difficulties to get claim for their works. It is not the question of “Why people not paid?” but the bigger question is “Why people willing to pay?”

Being myself, I'm really a sensible person. I am easy to forgive people, if they give me a good reason.(even it just a lie) If there are no good reasons, I will never forgive and will remember it till the rest of my life. Until now I still 'not Halal' the unpaid works. Lets God punish him! Why? Because the person doesn’t even bothers to say "thank you" or admit his mistake by saying "sorry" or giving an answer “why he not willing to pay?”.

However being optimist about future, I take an effort to re-visit the works. Now with new software platform, I try to appreciate the design that I find objectionable. It turns out when we study the architectural massing it reveal some beauty out of it. It is like making your study model. There are certain good design proportions.

I guess the material selection on the earlier parts is really sucks! The perspective is just a budget visual to understand the design and it was wonderful enough for that time.(really poor for today’s standards) Having a blue roof? It’s like a district police station. Maybe the client is a police officer. I never know. If the person really a police officer I thinks that why the company scared to death to submit a claim for it! Ha! Ha! Ha.






Optimism is an outlook on life such that one maintains a view of the world as a positive place. It is the opposite of pessimism. Optimists generally believe that people and events are inherently good, so that most situations work out in the end for the best.http://en.wikipedia.org/wiki/Optimistic

BUKIT KUDA BOOKLET

This is a freelance graphic work for development in Klang. It was an advertisement exercise to suite marketing purposed. The design was done for a small handy booklet size. I then made a sample of the actual booklet. Although many people seem to think that "marketing" and "advertising" are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing. resource from http://en.wikipedia.org/wiki/Marketing

I admired people who do marketing. They have the ability to persuade people. To push people for something that benefits them. To change somebody's mind from not believing on something to believing it by heart.

The photos used were samples taken from the Internet. If the client agrees only then would we buy the images from the image provider. But of course I never did so because it was UNPUBLISHED work. I lost the bid to another advertisement company that is more experience than me. I knew about my competitor but I still did the job as a favour to my client's request. I shouldn’t do that in the first place if I feel that there's no guarantee of getting the job. It would just be a waste of time. And time in most business thinker's mind equals to money; TIME=MONEY.

However, I took the opportunity to explore something new and to enrich my portfolio. Therefore; TIME = EXPERIENCE. This loss was then covered back by another job from the same client. Art and graphics are my second nature. That’s probably why I enjoy doing it even for unpaid work. I take passion as a reward instead.

That's why Richard Brindley (RIBA director of practice) commented on "why do architects earn so much less than surveyors and project managers, let alone lawyers and doctors? He Said:

"...architects are generally less motivated by money and are attracted to creativity of architecture as a passion and vocation than as a professional career."

AROMA TROPIKA

27-Apr-2005
Project: AROMA TROPIKA HOUSING DEVELOPMENT, SEKSYEN 27, SHAH ALAM
Job Description: Illustrations, Plan Coloring, Advertising, Broucher Design, Display Board Design
Client: Melangi Development Sdn.Bhd

This was almost a complete package service that I did for Melangi Sdn.Bhd under Design Option Team. (DOT)

The perspective was done with a perfect effort. A series of revisions took place to suit the client’s needs.
I provided the colouring work in vector file for bigger printing. The site location is very good especially to muslim's family because it is near to the mosque and also the schools. It is also near the LDP highway.A perfect setting was also done for the brochures.


A newspaper cutting advertisment design.
They offer me to buy one of the units which was cheaper than the selling price once it is launched. I guess I'm not that rich at that time and can't even afford to buy not even 1/2 of the unit! I might buy one if the money fall from sky.

It was a good exercise for me to combine sketched drawing with a digital colour technique. It also helped me to create a set of new library template.

TYPE A
TYPE B
TYPE C
TYPE D

Showroom Display board - clean and simple and to be viewed in the showroom

A lot of time and effort were poured in for this job. Not just time but also the long travel to the client’s office making the route home further than usual (we didn’t have 'skpe' that time).

The clients are really friendly young bosses. These young bosses in a growing company are very enthusiast at producing perfect outcome and deliver the best for potential customers. I had to quickly cope with their momentum and it was not easy.

"Even after the job was completed we still keep close contact
not just clients but as friends too."

DR NIK RENOVATION OFFICE

June 14, 2005

Project: DR NIK RENOVATION OFFICE
Job Description: Provide illustration service for exterior and interior design, Presentation Plan Client: Dr Nik & Associates Sdn Bhd
Consultant: noorhashimah.n.noordin architect

Institute of Early Years Development (IEYD) - logo design

THE DESIGN PROCESS, 6th January 2006
Pleminary studies on various logo subjects
First development

The institute name composition studies

Colour option studies

The final artwork

THE IDEA

The new logo image was initially generated from the direct use of the acronym of the institute, IEYD. These letters were then creatively illustrated to create unique formation of the acronym to represent the development of children's mind.

The logo resembles the formation of a child and its brain.

Our unique illustration of the institute's acronym has indirectly created a few optical illusion images such as images of a man, brain, leave, fish, spectacles and other images that may differ according to their perceptions and interpretations.

The illustration of this logo which was initiated from
direct interpretation of the institute's acronym could then be translated into a complex definitions.

REVIEW 2006 -05